Digital Marketing Manager

DP World is currently seeking a highly skilled Digital Marketing Manager to join our team. As a key player in our organization, you will collaborate closely with our commercial team, driving various campaigns and enhancing brand awareness. The preferred locations are Germany, Netherlands or UK. 

JOB PURPOSE

• Positioning DP World as an end-to-end logistics provider in the mindset of the relevant target groups with the appropriate and coordinated narratives
• Identify these target audiences (together with Commercial) and develop marketing plans with specific objectives, across different channels and segments
• Establish a strong external customer engagement road map to strengthen the DP World brand awareness and create opportunities to network with customers
• Conceptualize and execute on multi-channel campaigns across the prospect and along the entire customer journey ensuring the alignment of communication and messaging across all channels

KEY ACCOUNTABILITIES

• Develop a marketing and campaign plan to increase awareness across all channels.
• Traffic generation across digital channels (in support and close coordination with the Marketing Manager Sales Enablement) for all touchpoints
• Customer journey management (from campaign side)
• Responsible for the further development and maintenance of online channels and online marketing activities such as SEO and SEA for Euroa (in coordination with comms tbd.)
• Development of paid media and social media campaigns to increase awareness. 
• Forms the interface to comms, positioning its activities in terms of commercial marketing strategy
• Ensures a consistent, stringent corporate identity and corporate design in close coordination with the Brand-Team 
• First level support for operational marketing requests such as advertisements etc. (e.g. for branches)
• Development of a marketing automation strategy (together with Sales Enablement) 
• Responsible for Performance-Marketing Europe (in coordination with Brand) and derivation of KPIs as well as campaign tracking and performance measurement

OTHER 
Act as an ambassador for DP World at all times when working; promoting and demonstrating positive behaviours in harmony with DP World’s Principles, values and culture; ensuring the highest level of safety is applied in all activities; understanding and following DP World’s Code of Conduct and Ethics policies.

JOB CONTEXT

• Commercial Marketing plays an essential role both in the area of awareness in order to reach the relevant target groups. And it also acts as an enabler for Commercial in order to make a decisive contribution to the company's success. 
• Within this, the Marketing Manager positions DP World as an end-to-end logistics provider and strengthens significantly the brand awareness  in the mindset of the relevant target groups with the appropriate and coordinated narratives, across different channels and segments. He or she  uses comms narratives for marketing success in Europe

QUALIFICATIONS, EXPERIENCE AND SKILLS

QUALIFICATIONS

• Professional experience in marketing, especially Brand and Awareness , ideally in a B2B environment 
• Experience in the conception and implementation of successful marketing strategies and campaigns
• Broad knowledge in digital marketing and the development and maintenance of online channels (using content management systems) and online marketing activities 
• Expertise in SEO, SEA, paid media
• Experience in Social Media, especially LinkedIn
• Project management experience 
• Experience in Marketing Automation (google analytics) desirable
• A sense for text and design, knowledge of Adobe Creative Suite is a plus.

EXPERIENCE 

• Higher educational level (degree business administration, marketing)
• Working experience (minimum 4 years) within marketing, especially online-marketing
• Experience in an advertising agency useful

SKILLS 

• Strong communication skills - You are an exceptional listener. You communicate clearly. You write exceptionally well and you speak eloquently. You can explain just about anything to anyone.  You’re comfortable on the phone or to groups of people – at any level. You are incredibly tactful when delivering the facts.    
• Problem solving - You enjoy solving problems. Getting to the root cause. You love taking on difficult challenges and finding creative, innovative solutions. You don’t get flustered easily. If you don’t know the answer, you’ll dig until you find it.
• Detail oriented - You pay strong attention to the details as it is one of your core qualities. As far as you are concerned, anything worth doing is worth doing right, every single time. You stay focussed and nothing falls through the cracks on your watch.  
• Exceptional critical thinking skills - You can identify gaps in logic and underlying causes of issues; You think on your feet. You like learning new things, and you can learn quickly. 
• Strong collaborator - You can work independently because you self-manage, with limited direction and guidance, but you also enjoy collaborating across dynamic and multi-cultural teams and are personable, helpful and incredibly organised. 
• Results oriented - You are proactive in handling competing priorities and meet your deadlines and commitments; you always demonstrate a “can do” positive attitude. Result oriented, team driven and customer focused 
• Confidentiality - You consider and protect the confidentiality of company data at ALL times.
• Flexibility to travel - You are ready to travel up to 20%  of the time across the region and if necessary globe to our operations and customers.
• IT skills - You are highly proficient in content management systems, have experience in Social Media and Marketing Automation Systems. You have good knowledge of the full Microsoft Office Suite, especially Powerpoint. knowledge of Adobe Creative Suite, and customer relationship management  is a plus, but not a must
• Languages - You speak and write fluent German and English 

Additional Skills 

• Good written expression and able to write texts independently 
• Sales oriented mindset 
• Open and innovative mentality
• Process-oriented and proactive approach
• Project Management skills (prioritize, plan, assign and control)
• Proactive self-starter and able to work with different stakeholders
• Able to work under pressure and tight timelines

COMMUNICATIONS AND WORKING RELATIONSHIPS 
Internal:

• You will work within a highly motivated marketing-team 
• You will work alongside a international Commercial Team
• You will communicate and partner with the Global Marketing Team, European and global communications and Commercial-Team.

External:

• You will develop good relationships with skilled agencies and other marketing professionals within B2B
• You will represent DP World in Europe.
   

Compensation
DP World offers exciting and challenging roles within a growing international organization. We strive to hire and develop the right people, locally and globally; stimulating personal growth and self-development within an informal atmosphere. We offer a market competitive compensation package.

About DP World
We are the leading provider of worldwide smart end-to-end supply chain logistics, enabling the flow of trade across the globe. Our comprehensive range of products and services covers every link of the integrated supply chain – from maritime and inland terminals to marine services and industrial parks as well as technology-driven customer solutions. Both syncreon and Imperial are part of our family. 
 
We deliver these services through an interconnected global network of 295 business units in 78 countries across six continents, with a significant presence both in high-growth and mature markets. Wherever we operate, we integrate sustainability and responsible corporate citizenship into our activities, striving for a positive contribution to the economies and communities where we live and work. 

Our dedicated, diverse and professional team of more than 97,657 employees from 158 nationalities are committed to delivering unrivalled value to our customers and partners. We do this by focusing on mutually beneficial relationships – with governments, shippers, traders, and other stakeholders along the global supply chain – relationships built on a foundation of mutual trust and enduring partnership. 

We think ahead, anticipate change and deploy industry-leading digital technology to further broaden our vision to disrupt world trade and create the smartest, most efficient and innovative solutions, while ensuring a positive and sustainable impact on economies, societies and our planet.

DP World is committed to the principles of Equal Employment Opportunity (EEO). We strongly believe that employing a diverse workforce is central to our success and we make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, gender, disability, race, religion or belief.
 
By submitting your resume and application information, you authorize DP World to transmit and store your information in the world-wide recruitment database, and to circulate that information as necessary for the purpose of evaluating your qualifications for this or other job vacancies.